Investment Process

Our central finding across two decades of combined empirical SEO work is that certain factors meaningfully contribute to long-term success. Our investment model is the result of countless failures, mistakes, dead ends, reflection, learning and growth.

We use this common framework striving to build website portfolios with significant SEO factor advantages. We tailor this general model for different niches, geographic, and size segments of the market to succeed with each website business.

Simply put, we:
Gather data on companies using a mixture of conversations and third party tools.
Turn that data into specific models which can be used to evaluate a particular website or niche, and
Use that model to built a portfolio with the highest SEO ranking factor profiles, while also managing risk exposures and implementation costs.

The process is purely systematic, specific to the Next Ventures business model and team, and is regularly updated as new data is acquired.